CS
Reference Project

L'Oréal

A competition design for L'Oréal's reception in Smíchov — a catwalk, a striking LED wall, and a strong visual identity carrying the brand's global ethos.

L'Oréal — Prochazka & Partners Studio
KlientL'Oréal
LocationPrague 5 – Smíchov
Area
Project TypeCompetition Entry
About the Project

A Reception as an Experience

The L'Oréal reception is not just an entrance hall — it's an experience. The design concept brings the brand's global ethos directly into the office space: a generous catwalk leading to the reception desk, dominated by a striking LED wall that transforms the atmosphere of the space.

Purple and lilac as the main color accents run through organically shaped upholstered furniture, spatial accessories, and a backlit beauty product display. A green wall with tropical vegetation lit in magenta tones creates an unforgettable visual climax. A lounge zone, photo corner, and product display round out a space where the reception carries the brand's authentic motto — Because you're worth it.

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Prochazka & Partners Studio

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